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Marketing & Market Access

Le Think Tank Loi Bertrand à nouveau partenaire de PharmaSuccess 2014

Cette nouvelle édition du congrès PharmaSuccess se tiendra au CNIT de Paris-La Défense le 20 mars 2014, organisé par La Blouse Blanche et Eurohealthnet en partenariat avec de nombreux acteurs (LEEM, l’UDA, l’AMIPS, l’ACIP, le SPEPS, la FNIM, le Club Digital Santé, le Think Tank Loi Bertrand…). PharmaSuccess est le congrès annuel Business Excellence & Marketing et Santé de l’industrie pharmaceutique. Face aux nombreux défis auxquels doit faire face l’industrie pharmaceutique, ce congrès permet d’aborder et de débattre de nombreux sujets : l’épreuve médico-économique, l’impact du digital, ou le parcours de santé… Pour vous inscrire

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Glaxo Says It Will Stop Paying Doctors to Promote Drugs

The British drug maker GlaxoSmithKline will no longer pay doctors to promote its products and will stop tying compensation of sales representatives to the number of prescriptions doctors write, its chief executive said Monday, effectively ending two common industry practices that critics have long assailed as troublesome conflicts of interest. Pour lire l’article paru dans le New York Times 

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GSK announces changes to its global sales and marketing practices to further ensure patient interests come first

GSK today set out plans to evolve the way it sells and markets its products to healthcare professionals to further align the company’s activities with the interests of patients. During 2014, the company will implement a new compensation system which will apply to all GSK sales employees who work directly with prescribing healthcare professionals. The company also intends to begin a consultative process towards stopping direct payments to healthcare professionals for speaking engagements and for attendance at medical conferences. At the same time, the company will increase its focus on developing its multi-channel capability and alternative approaches to enable it …

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