Pharma adoption of social media: A prescription for physician engagement

There’s no debate that the growth of social media has changed the way that we, as consumers, access and share information.
The proliferation of mHealth and other health care social platforms targeted at physicians suggests that this dynamic is no different for our doctors. With health care social media sites now reaching 50% of physicians and the user base for third-party physician social platforms growing rapidly, it is clear that the value perceived by physicians regarding interactions in the social space is increasing. Additionally, more than half of physicians polled in a recent survey expressed interest in interacting with pharma for practice-related purposes.
Given the increased level of physician engagement in social, we are forced to wonder: What opportunities exist for pharma? What should pharma companies do to “win” in this new environment?

To read the article by Chris Franck, Principal, Deloitte Consulting LLP