Is Pharma Taking the Wrong Approach to Patient-Centricity?

Patient-centricity is a hot topic among life sciences organizations today.
As companies start to recognize that prioritizing customers is good for business, they are eager to find new ways to engage patients and build more profitable long-term relationships with their consumers.
Yet life-sciences companies often behave as though focusing on patient needs is simply a matter of asking, “How can we provide patients with more services?” Instead, they should be asking, “How can we deliver the best patient experience?”

To read the article by Richie Etwaru, chief digital officer at IMS Health.