Say Goodbye To The Chief Digital Officer
We barely knew them, but it would appear the CDO has left the building already.
Consider the definition in Wikipedia: “A Chief Digital Officer (CDO) is an individual who helps a company, a government organisation or a city drive growth by converting traditional ”analog” businesses to digital ones, and oversees operations in the rapidly changing digital sectors like mobile applications, social media and related applications, virtual goods, as well as “wild” web-based information management and marketing.”
Therein lies the problem: Even when loosely defined the digital role is performed by the Chief Customer Officer, Chief Innovation Officer or Chief Technology Officer. There is also overlap with the Chief Marketing Officer and Chief Operating Officer. Talk about stepping on every toe in the C-suite…such an overlay type role indicates that the position’s functions and responsibilities are already distributed among different areas within the C-suite, and are already deeply entrenched in all aspects of a company’s culture.
To read the article by Theo Priestley