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Marketing & Market Access

Pharma marketing to health care networks and account focus

In the Dutch pharmaceutical market several developments have influenced prescription policies of General Practitioners. The liberalization of the health care market in the Netherlands has led the health care insurance companies to challenge GP’s on their policies on treatment of chronic conditions. To respond adequately to this challenge, GP’s health care groups were created. These groups went also on to develop prescription policies, endorsed to do so by extra reimbursement schemes from the part of the insurance companies. In an early stage, we have acknowledged the potential impact of these health care groups on actual prescription routines. With the pharmaceutical …

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