Health companies clash on cozy doc ties

Most companies now think twice before taking groups of doctors to Disneyland — although a Croatian orthopedic firm was recently in trouble for promising trips to Las Vegas or Los Angeles as a reward for prescribing its products.
But companies insist that they need to maintain links with doctors.
EFPIA‘s own code says that doctors are the primary point of contact with patients.
In the devices industry, where physicians physically manipulate and insert many products, personal experience is vital to feedback and to promoting innovation, say companies in the sector.
Industry representatives in Europe largely contend that self-regulatory codes now being put in place are enough to protect patients and payers.
Consumer groups say no way.
To read the article by Peter O’Donnell

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