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PharmaCompliance.Info 1000 ème article !!! How to succeed as a chief digital officer in pharma

The life-sciences industry is embracing digital to unlock innovation. We spoke to ten digital leaders at global pharmaceutical companies to understand how they focus their efforts.
The conviction that competitive differentiation will require effective digital initiatives has led many life-sciences companies to create a new leadership role, chief digital officer (CDO), to guide their digital initiatives.Pharma Compliance Digital CRM Marketing Transparence DMOS quel role pour le chief digital officer en entreprise  0 PharmaCompliance.Info 1000 ème article !!! How to succeed as a chief digital officer in pharma
To understand how these leaders see the digital future and how they are managing for success, we spoke to CDOs and their equivalents at ten pharma companies. These conversations suggest three imperatives for digital efforts: focus on the team applying the tools, not on the tools themselves; make bold, disruptive bets; and optimize the portfolio of initiatives to achieve company priorities, while taking finite resources into account.

To read the article by By Amy Hung, Olivier Leclerc, and Travis Murdoch

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