The Digital Transformation in Pharma

Marianne Kryhlmand, Global Brand Manager, Depression Portfolio at Lundbeck I will be presenting at ”The digital transformation in Pharma” conference, April 13-14 in Copenhagen. Prior to the conference I have been asked by the organizers to shed some light on our beliefs at Lundbeck regarding the digital transformation in the pharmaceutical industry. I welcome you to comment and share your own views and I’m happy to catch up with you at the conference: When you look at the digital transformation across industries, where do you see Pharma on the adoption curve? Where do you see the biggest digital transformation happening …

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The Great Tech Migration

An uber winner: Uber, whose net revenue nearly tripled last year. The firm has achieved its $65 billion valuation with only 4,000 employees – not counting the 1.1 million driver-partners instrumental to its growth. A loser: traditional advertising. Google and Facebook account for over half of mobile ad revenue, reinforcing the point that this is a winner-take-all sector. The big winners in the war for talent: once again, Facebook and Uber. Our research on migration patterns among the Gang of Four reveals that Uber performs remarkably well, with 14% of its staff migrating from the other four. However, Facebook wins …

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Chief Digital Officer : le Ninja de la transformation (digitale)

Sur les quatre dernières années, près de 20% des Fortune 500 américaines et européennes se sont dotées d’un Chief Digital Officer (CDO). La France n’est pas en reste, avec des leaders tels que LVMH, L’Oréal, Total, SNCF ou encore SEB. Cependant, le «titre» de CDO se trouve de plus en plus dévoyé et de nombreux directeurs du digital et/ ou du e-commerce portent à présent le titre de Chief Digital Officer, sans toutefois en avoir ni le rôle, ni la responsabilité, ni les ressources. L’objectif de cet article est de partager notre expérience à la fois en Europe et aux …

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LEO Pharma Launches First North American Innovation Lab

With 100 Million CAD in Funding, LEO Innovation Lab Plans to Build Innovative Technology Solutions and Collaborate With Startups to Improve the Lives of People Living With Psoriasis MARKHAM, ON–(Marketwired – January 27, 2016) – LEO Pharma, Denmark’s oldest healthcare company, announced today the launch of its first innovation lab in North America. Backed by $100M CDN in funding, LEO Innovation Lab will develop new, non-pharmaceutical solutions for people living with psoriasis and partner with the startup community to foster innovation in apps, web platforms, wearables, virtual reality, artificial intelligence, tele-medicine and other advanced technologies. Located north of Toronto in Markham, …

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E-santé: les alliances entre industries pharmaceutiques et sociétés IT boostent le marché

La profusion de partenariats entre laboratoires pharmaceutiques et entreprises du numérique présage « l’arrivée sur le marché de médicaments couplés à une offre digitale », et pose de nouvelles questions en termes de prise en charge, a estimé Pierre Leurent, cofondateur de la société Voluntis, le 20 janvier lors d’un débat organisé par le Pharma licensing club France (PLCF). « L’offre des laboratoires pharmaceutiques va évoluer rapidement dans les prochaines années en intégrant davantage de dispositifs technologiques pour faciliter le suivi des traitements par les patients », a-t-il estimé. Pour lire l’article de TICsanté

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Pharma adoption of social media: A prescription for physician engagement

There’s no debate that the growth of social media has changed the way that we, as consumers, access and share information. The proliferation of mHealth and other health care social platforms targeted at physicians suggests that this dynamic is no different for our doctors. With health care social media sites now reaching 50% of physicians and the user base for third-party physician social platforms growing rapidly, it is clear that the value perceived by physicians regarding interactions in the social space is increasing. Additionally, more than half of physicians polled in a recent survey expressed interest in interacting with pharma …

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Is Pharma Taking the Wrong Approach to Patient-Centricity?

Patient-centricity is a hot topic among life sciences organizations today. As companies start to recognize that prioritizing customers is good for business, they are eager to find new ways to engage patients and build more profitable long-term relationships with their consumers. Yet life-sciences companies often behave as though focusing on patient needs is simply a matter of asking, “How can we provide patients with more services?” Instead, they should be asking, “How can we deliver the best patient experience?” To read the article by Richie Etwaru, chief digital officer at IMS Health.

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Un «Skype entre patients et médecins» lève 8,5 millions de dollars

Push Doctor, une start-up britannique qui édite un service de mise en relation par vidéo entre patients et médecins, vient de lever 8,5 millions de dollars (environ 7,8 millions d’euros) auprès de Draper Esprit, Oxford Capital Partners, en tant que principaux investisseurs, et du fonds d’investissement français Partech Ventures. Fondée en 2013 par Matt Elcock et Eren Ozagir, Push Doctor propose aux internautes de renseigner les symptômes apparus depuis une application mobile ou un site Web afin de fixer un rendez-vous avec un professionnel de santé. Un rappel par e-mail ou un SMS sera envoyé à l’utilisateur avant la séance. …

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